Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the company owning the research is seen as the biggest obstacle to producing good quality research – cited by 57% of the 220 industry professionals interviewed online by […]
More than one in four teenagers – an estimated 866,000 young people in England and Wales – say they couldn’t enjoy Christmas without social media according to a new survey carried out for The Children’s Society. Almost one in three, more than one million, said they thought it was getting harder to enjoy Christmas, while […]
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]
IAB conducted a study to answer ongoing industry questions around the efficacy of cross-media ad campaigns. The study set out to prove whether or not including desktop and mobile ads in a multiplatform ad campaign improves brand impact and if so, by how much. The study further sought to parse out the impacts of each […]