Only 5% think current digital ad research is adequate, according to Inskin Media and Research Now

Only 5% think current digital ad research is adequate, according to Inskin Media and Research Now

Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the company owning the research is seen as the biggest obstacle to producing good quality research – cited by 57% of the 220 industry professionals interviewed online by […]

One in four teenagers couldn’t enjoy Christmas without social media, according to The Children’s Society

One in four teenagers couldn’t enjoy Christmas without social media, according to The Children’s Society

More than one in four teenagers – an estimated 866,000 young people in England and Wales – say they couldn’t enjoy Christmas without social media according to a new survey carried out for The Children’s Society. Almost one in three, more than one million, said they thought it was getting harder to enjoy Christmas, while […]

Reader and publisher relationship has “catalytic” effect on ad effectiveness

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]