People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]
New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]
Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]
The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]
Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs […]
79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity
TAG Outreach Prompted Reduction In AD Spend By Most Brands Advertising On European Pirate Sites
Over half of consumers express frustration, shop elsewhere, when their responses to brand messages go unanswered
Businesses Aren’t Getting The Message: New Report Finds Brands Are Leaving Customers Frustrated By Failing To Reply
More people connected, more hours - and money - spent online, and record social media use are among Digital 2022’s key findings
We Are Social And Hootsuite’s Global Report Digital 2022 -Most Of The Connected World Continues To Grow Faster Than It Did Pre-Pandemic
● Three out of four people surveyed are likely or highly likely to buy through social media in the future. ● 41% of respondents worldwide made purchases or intend to make purchases involving social platforms. ● Four out of five respondents are likely to buy on social media if they have watched a livestream or participated in conversational commerce. ● 43% of survey respondents said they prefer digital wallet or mobile payments in shopping transactions.
Aniket Basu, Essence, Report, Social Commerce
77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers