Regal’s ‘Avengers’ AR activation saw 2M users on opening weekend
![Regal’s ‘Avengers’ AR activation saw 2M users on opening weekend Regal’s ‘Avengers’ AR activation saw 2M users on opening weekend](https://lovelymobile.news/wp-content/uploads/2018/05/moviebill-ar-600_S13NGdX.jpg)
With the release of “The Avengers: Infinity War” last month, Regal Entertainment introduced Moviebill, a new print, mobile and online media platform that uses augmented reality to take readers deeper into the film’s world to audiences. Moviebill was distributed to 1 million moviegoers on the opening weekend. According to Matthew Shreder and James Andrew Felts, […]