UK consumers more interested in personalised offers than personalised messages, according to Pure360
![UK consumers more interested in personalised offers than personalised messages, according to Pure360 UK consumers more interested in personalised offers than personalised messages, according to Pure360](https://lovelymobile.news/wp-content/uploads/2018/02/1-701x395.jpg)
UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]