Publicis Inspire Grand Theft Insurance: Baloise opens branch in the world’s most dangerous city.

Publicis Inspire Grand Theft Insurance: Baloise opens branch in the world’s most dangerous city.

Carjackings, break-ins and property damage by the minute: no city harbors as many dangers as Los Santos, the fictional setting of the Grand Theft Auto video game series. But now, this locus of lawlessness is being made safer. Baloise is expanding into the virtual world. As of February 7th, gamers can take out insurance and […]

Publicis Groupe finalises the acquisition of Epsilon

Publicis Groupe finalises the acquisition of Epsilon

Publicis Groupe announced the completion of the acquisition of data-driven marketing company, Epsilon from Alliance Data Systems Corporation, at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple.  Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% to Free Cash Flow, excluding any transaction-related synergies. […]

Mobile video jumps 39% to become dominant viewing platform

Mobile video jumps 39% to become dominant viewing platform

Mobile devices will become the main platform globally for viewing online video in 2016, according to the latest forecast from ZenithOptimedia. The Publicis Groupe media agency’s Online Video Forecasts 2016, says consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablet computers. This compares to […]