Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this […]
YouTube is reportedly in talks to stop targeting ads around videos kids are likely to watch, a decision it hopes will assuage the US Federal Trade Commission. The move would bring about an immediate dip in ad sales for the streaming service, which is already facing a multi-million dollar fine for potential previous breaches of the […]
The UK government’s Competition and Markets Authority (CMA) has launched an investigation into the digital advertising dominance of online platforms like Google and Facebook, as well as how consumer data is used in the wider market. The probe could have far-reaching implications not only for the ad-supported digital duopoly, but also for adtech players. “We are assessing […]
AdSecure, the ad verification tool used by ad networks, ad operations teams and publishers, announced the addition of Native ad protection to its digital weapons arsenal in order to combat digital threats and malware and safeguard end users when exposed to online advertising. Native ads pose an interesting challenge when it comes to protecting the […]
34 per cent of UK adults plan to use their right to be forgotten once the General Data Protection Regulation (GDPR) kicks in on 25 May, according to a survey of 1,000 Brits carried out by media agency The7stars. The research also found that only 19 per cent of respondents are confident that their data is […]
With cryptocurrencies the current ‘next big thing’ in the digital world, it’s not surprising that many people are turning to extreme means to mine new coins, with some even employing other peoples’ computers and smartphones – often without their consent. Cryptocurrency mining is a high-intensity process that can dramatically overwork the CPU on most smartphones, […]