How can brands compete with Amazon’s private label ambitions?
![How can brands compete with Amazon’s private label ambitions? How can brands compete with Amazon’s private label ambitions?](https://lovelymobile.news/wp-content/uploads/2018/11/Slicing-and-Dicing-Amazon-2nd-701x394.jpg)
The traditional function of a brand has been that it is a shorthand to the functional benefits of a product – Colgate stands for happy smiles. Tiffany & Co. represents romance. But on a more practical level, a brand acts as a signifier of quality; if you see the distinctive red you know you have […]