YouTube has started showing two pre-roll video ads instead of just one, as the site prepares to rival TV on demand services and cater to a growing audience of viewers watching YouTube on their TV screens. The Google-owned streaming site calls them “ad pods”, which are essentially two separate video ads much like a TV […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]
