A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
The BBC has unveiled a new audio streaming app that it says is part of the corporation’s plans to “reinvent the BBC for a new generation”. BBC Sounds is a collection of the broadcaster’s live and on-demand radio, as well as music and podcasts in one place. The BBC says the app is designed […]