Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]