Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalised recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches. Zagat is attempting to stake a stronger claim in the competitive restaurant recommendation market by placing a bigger focus on […]
Traditional hand-held tour guides may soon go the way of the dinosaur at museums. The Natural History Museum in London is one such museum that is exploring the use of mobile apps to give visitors a more personalized and relevant experience. More than 5.6 million people walk through the Natural History Museum’s doors each year […]
Advertising as we know it in the world today is far evolved from the original marketing efforts used to inform consumers of products and services. As the digital age finds its footing, we’re constantly coming up with new and more intricate ways to reach out to specific markets, exhibit our prowess and prove ourselves to […]