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Home»Posts tagged with»Paid placement

Festive social ad spending up 54% as brands lean more on paid placement

By Newsroom on January 24, 2018   Latest, Marketing, Reports  

Festive social ad spending up 54% as brands lean more on paid placement

Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]

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