London UK, 5th July 2022 – Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) […]
Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud […]
Oracle Data Cloud announced that the Media Rating Council (MRC) has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic (SIVT), like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes […]
Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in […]
Global data-as-a-service solution Oracle Data Cloud has teamed with Mobilewalla, a Singapore-based mobile consumer intelligence platform, to launch a mobile targeting solution for marketers in 13 Asia Pacific (APAC) region. As part of the partnership, Mobilewalla’s Audience APAC product has been made available through Oracle’s BlueKai Marketplace – ‘offering more than 1,200 segments covering 400m […]
