Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films. The playful set of […]
Chinese phone makers now account for 42 per cent of the global smartphone market, despite shipments falling both internationally and in their local market, according to Counterpoint Research. The combined global smartphone market share of Chinese majors Huawei, OPPO, Vivo, Xiaomi, and Realme (HOVXR) reached 42% in Q2 2019, the highest it has ever been. This […]
OPPO has officially launched their latest smartphone – OPPO F9 Pro – in the Indian market. To power the launch of this widely anticipated smartphone, Mullen Lintas Delhi has conceived the communication package. India is amongst the fastest growing and largest smartphone markets in the world, making it a battle-ground for smartphone players to […]
For a while, it seemed like the Chinese smartphone market was an infinite growth machine. Companies would have rough patches, but the overall field would always be on the up and up. Well, those days are over. IDC estimates that Chinese smartphone shipments declined 4.9 percent in 2017 — the first drop since 2009. The […]