eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]