eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

By Newsroom on January 30, 2017   Features, Latest, Marketing, Reports  

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]