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Home»Posts tagged with»NewStore

Adidas’ m-commerce app takes inspiration from Uber to go beyond influencers

By Newsroom on November 21, 2016   Apps, Features, Latest, Marketing, Showcase  

Adidas’ m-commerce app takes inspiration from Uber to go beyond influencers

Rather than use its mobile app to sell football boots to as many people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at […]

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