Tumblr takes on Facebook and Periscope with live video

Tumblr takes on Facebook and Periscope with live video

Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live stream video directly to their followers’ Dashboards, and will also send out push […]

MTV uses Twitter to gauge how well it’s doing on Snapchat

MTV uses Twitter to gauge how well it’s doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]