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Home»Posts tagged with»mobile shopping

Mobile shopping stalls as payment hinders growth, according to Forrester Research

By Newsroom on May 8, 2018   Latest, Marketing, Reports  

Mobile shopping stalls as payment hinders growth, according to Forrester Research

The percentage of online U.S. sales made on mobile phones dipped from 43% in 2016 to 36% last year, according to a study by Forrester Research. During that same time, e-commerce grew by 14%. Cumbersome payment methods that require too many keystrokes at checkout are impeding the adoption of commerce on mobile, where conversion rates […]

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