How mobile payment apps can work as marketing tools

How mobile payment apps can work as marketing tools

(c)iStock.com/Petar Chernaev Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016. The boom has been a long time coming. But now […]

Mobile Payments Set to Soar in China with Arrival of Samsung Pay

Mobile Payments Set to Soar in China with Arrival of Samsung Pay

Chinese consumers enamored of the convenience and power of mobile payments learned this week that Samsung Electronics and China UnionPay are jointly launching Samsung Pay in China. Billed as being a “simple, safe and easy-to-use mobile payment service,” Samsung Pay works virtually anywhere you can swipe or tap your card in China. According to the […]