APAC mobile shoppers use the platform more frequently – but are less satisfied with it

APAC mobile shoppers use the platform more frequently – but are less satisfied with it

The Interactive Advertising Bureau (IAB) ┬áreleased an in-depth survey of 3,800 mobile users in 19 countries around the world, including Asian countries such as Singapore, China, and Japan. Announced during the IAB MIXX Conference, the survey revealed that Asia Pacific (APAC) consumers take the lead in frequent mobile purchases. Globally, nearly a quarter of mobile […]