WeChat’s Mini Programs Take Aim at Traditional Apps

WeChat’s Mini Programs Take Aim at Traditional Apps

On January 9, Tencent’s messaging app WeChat launched its new “miniprogram” feature, called Xioachengxu in Chinese. The service, built on the open HTML5 standard, allows WeChat’s 768 million users to access miniprograms instantaneously, without having to leave WeChat to navigate to an app store, download or install anything. Here’s how a miniprogram might work. A […]