Unilever taps auto start-stop mobile video ads for billing transparency

Unilever taps auto start-stop mobile video ads for billing transparency

Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions. Ad transparency is a heated topic in digital marketing these days, with brands increasingly expressing frustration over not having a clearer picture […]

Out There Media and Its Partners Mindshare, Arcade and XL Win Silver At The 18th FAB Awards for Unilever

Out There Media and Its Partners Mindshare, Arcade and XL Win Silver At The 18th FAB Awards for Unilever

Out There Media in partnership with Mindshare, Arcade and XL Axiata won a Silver Award at The 18th International Food and Beverage Excellence Awards (The FAB Awards) in London on May 26th, 2016 for Wall’s Ice Cream. The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognised in the “Mobile Marketing Effectiveness” category […]