Mercedes-Benz Malaysia has picked BBDO Malaysia to help offer its drivers a way to test drive the C-Class via their mobile devices, with the launch of InstaDrive. InstaDrive uses the Instagram story function to provide users with a way to experience the C-Class. They can explore the luxury sedan’s sleek interior, the sound system, and […]
The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]
German automotive brand Mercedes-Benz has joined the Open Automotive Alliance, a partnership of automotive and technology firms aimed at introducing Android software into automobiles and furthering the development of the connected car. The induction of Daimler-owned Mercedes-Benz marks a closer relationship between the Open Automotive Alliance (OAA) and the consortium of car manufacturers who purchased […]