Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. The study, carried out by eye-tracking specialists Lumen, found that simple image-led online ads which mirror the demographic profile of their target audience perform best. Males looked at the ads for 0.4 seconds longer than females (0.9 […]
Launched in 1929, Tempo enjoyed 80 years of continuous success, becoming not only Italy’s favourite tissue but also an indispensable ally for hygiene & against illness. Unfortunately, this old promise that made Tempo so successful gradually became part of the problem: the brand was still talking about allergies, colds and other unpleasant conditions. As a […]
