IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity
Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]