Viewable ads still fail to capture consumer attention, says Outbrain report
The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC) into doubt. An Outbrain survey of 1,000 UK consumers found that 75 per cent of people are unable to recall brands from ads that meet minimum viewability […]
