Adjust acquires F.O.X Smartphone Measurement Tool from Tokyo-based CyberZ

Adjust acquires F.O.X Smartphone Measurement Tool from Tokyo-based CyberZ

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the acquisition of Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from leading Japanese marketing agency CyberZ. The move cements Adjust’s commitment and investment in the country’s highly sophisticated mobile economy. F.O.X was the first tool developed in Japan […]

UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands

UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands

Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands.  The AFFDEX covers 12 industries and is built on insights […]