Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London has developed Marks & Spencer’s first bot for Messenger: The Marks & Spencer Christmas Concierge. The service, which sits inside Facebook Messenger, offers customers inspiration to help them plan their perfect Christmas. Users can opt-in to receive daily tips on food, hosting and presents. They can also browse and shop from a series […]

Facebook doubles-down on efforts to woo retailers with more tools to prove mobile ads impact in-store sales

Facebook doubles-down on efforts to woo retailers with more tools to prove mobile ads impact in-store sales

Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday revealed new metrics that will […]