WARC, the international marketing intelligence service, has released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, […]
Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers. It enables brands to deliver a contextual search experience on their own website that rivals the experiences of the most sophisticated search engines. Powering Answers is the Yext Knowledge Graph, which harnesses […]
Research from real-time personalisation platform Fresh Relevance has revealed the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so. The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites, such […]
Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research. On Device Research, the marketing effectiveness research company, has announced the results of its first ‘State of Digital Brand Measurement’ research report, conducted […]
Liverpool footballer Alex Oxlade-Chamberlain became the first to try out Three’s new Call of Duty 5G experience, playing the latest instalment of the gaming phenomenon, Call of Duty Modern Warfare which is released on Friday, October 25. Three gave the England international and avid ‘COD’ fan the exclusive chance to experience 5G through one of the most […]
Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]
Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study. The research, from Alteryx uncovers the benefits and impact of data analytics in digitisation projects in the UK, as well as across […]
Car maker Hyundai, in collaboration with Pony.ai and Via, has unveiled BotRide, a shared, on-demand, autonomous vehicle service operating on public roads. Starting on 4 November, a fleet of self-driving Hyundai KONA Electric SUVs will provide a free ride-sharing service to the local community of Irvine, California. Car maker Hyundai, in collaboration with Pony.ai and Via, has unveiled BotRide, […]
IMImobile, a global communications software provider, announced that it has partnered with Mavenir, a US-based leading network software provider, as part of their RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel. IMImobile and Mavenir will work together with mutual global operator customers, integrated RCS enablement technologies and a shared […]
Facebook has begun trialling a hub dedicated to news within its mobile app in the US. Facebook News is aimed at giving users more control over the stories they see, creating a more personalised and relevant experience. The hub features a ‘Today’s Stories’ section curated by Facebook’s team of journalists; the ability to personalise based […]
