IPG acquires Acxiom in push to elevate data practices and address onset of ‘outcome-driven marketing’

IPG acquires Acxiom in push to elevate data practices and address onset of ‘outcome-driven marketing’

Interpublic Group (IPG) announced on July 2 that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3bn, or net $2.0bn after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the boards […]

Uber’s Southeast Asia operations acquired by competitor Grab

Uber’s Southeast Asia operations acquired by competitor Grab

Following weeks of speculation, Uber has sold its business in Southeast Asia to Singapore-based rival Grab. The deal will net Uber a 27.5 percent stake in Grab, while Uber’s CEO Dara Khosrowshahi will join Grab’s board. It’s said to be the largest acquisition by a Southeast Asian firm. Grab, meanwhile, will take over Uber’s operations […]

Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition

Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition

Ericsson remains keen on ad tech. On February 14, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetise their subscriber data. Emodo is housed within a newly […]

Results International’s Julie Langley on the Adobe TubeMogul deal

Results International’s Julie Langley on the Adobe TubeMogul deal

Photoshop software maker Adobe Systems Inc said on Thursday it would buy advertising company TubeMogul Inc for about $540 million, net of debt and cash, giving it a bigger presence in the rapidly growing online video market. Adobe’s $14 per share cash offer represents an 82.5 percent premium to TubeMogul’s Wednesday close. Shares of TubeMogul, […]