L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

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L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

Global beauty and cosmetics brand L’Occitane has adopted AI-powered personalisation on its mobile website, presenting changing products to users based on their behaviour in a social newsfeed-style experience, and resulting in a 159 per cent increase in conversion rates. The AI-powered platform was created by personalisation specialists Qubit, who used its Aura solution to bring the brand’s in-store […]

L’Occitane mobile location campaign lights up high street

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L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based targeting to drive store visitations, sales and brand engagement. Using xAd’s tech, target groups were identified from gathered […]