Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences, the leading mobile location data and intelligence expert, has announced a contract with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions.  Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location […]

Blis and Location Sciences announce alliance to drive data verification

Blis and Location Sciences announce alliance to drive data verification

Blis, a global leader in real-world intelligence, has announced that it is the first global location intelligence company to embrace independent verification of data quality from independent location​ data verification and analytics company,​ Location Sciences.  Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data […]

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]

Location Sciences and On Device Research Partner to Deliver the UK’s Most Accurate Online to Offline Attribution Product

Location Sciences and On Device Research Partner to Deliver the UK’s Most Accurate Online to Offline Attribution Product

Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]