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Home»Posts tagged with»Kantar TNS

Younger Singaporeans choose YouTube over TV, says Google and Kantar TNS study

By Newsroom on April 18, 2017   Latest, Marketing, Reports  

Younger Singaporeans choose YouTube over TV, says Google and Kantar TNS study

Singaporeans aged 16 to 34 prefer YouTube to TV according to a study by Google Singapore and Kantar TNS, with older demographics visiting YouTube at least once a month. The study surveyed 1,035 Singaporeans aged 16 to 60, and follows the brand safety crisis furore around Google. Overall, 45% of Singaporean internet users prefer YouTube […]

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