GroupM + Twitter builds viewability standards; launches Moat measured Twitter campaigns

GroupM + Twitter builds viewability standards; launches Moat measured Twitter campaigns

GroupM has today strengthened its position in market as the leader in increasing viewability standards by running Australia’s 1st Moat measured Twitter campaign. It has joined with Twitter to roll out Moat viewabilty beta program across its client portfolio. Committed to increasing the confidence into digital advertising and combating such issues as brand safety, ad […]