eMarketer: To Reach Mobile Users in Indonesia, Try Messaging App Ads

eMarketer: To Reach Mobile Users in Indonesia, Try Messaging App Ads

eMarketer predicts Indonesia will have the highest rate of mobile phone user growth in Asia-Pacific in 2016 and continue to lead the region by that measure through at least 2020. But marketers hoping to connect with this burgeoning audience face an audience with lackluster enthusiasm for most mobile advertising. According to an October 2016 survey by […]