Criteo team with Pixalate to provide additional protection for advertisers’ investments

Criteo team with Pixalate to provide additional protection for advertisers’ investments

Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this […]

RhythmOne: 55% of raw ad opportunities blocked by adtech companies due to suspicious traffic

RhythmOne: 55% of raw ad opportunities blocked by adtech companies due to suspicious traffic

RhythmOne, a global advertising technology company, has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. Based on an analysis of the 2.8 trillion average monthly ad opportunities RhythmOne’s programmatic platform processed from October to December 2017, the report provides insight into quality trends and invalid […]