Leading mobile monetization and marketing company ironSource announced the launch of LevelPlay, its in-app bidding technology. LevelPlay transforms ironSource’s leading ad monetization platform, empowering developers to seamlessly transition to an in-app bidding environment to increase competition over their inventory and maximize yield and revenue. Ad networks supported in the launch include AdColony, Tapjoy, and ironSource, […]
Adjust, an industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. This release enables app publishers to measure revenue generated from users who engage with in-app advertising. User-Level Ad Revenue has been the missing ingredient that enables marketers to measure user lifetime value […]
In-app video advertising platform IronSource has launched the ‘world’s first’ AR ads for games, after harnessing the power of Apple’s ARKit to develop the ads while it was still in beta. The ads are designed and produced entirely in-house by IronSource’s Playworks studio, which is focuses on the creation of playable and interactive ads designed around 3D […]
Above: IronSource is providing better analytics for ad mediation. Image Credit: IronSource IronSource is launching a new ad engagement tool to provide developers with better analytics for their mobile apps and games. The tool for IronSource’s ad mediation platform provides developers with unique user data and placement performance to further maximize in-app experiences and revenue. Demand […]