MoPub introduces inventory packages to help marketers target formats by performance
![MoPub introduces inventory packages to help marketers target formats by performance MoPub introduces inventory packages to help marketers target formats by performance](https://lovelymobile.news/wp-content/uploads/2017/07/94dMbI1Z-701x395.jpg)
MoPub, Twitter’s mobile ad exchange, is looking to get stickier with the buy side. Following five months of beta testing, it launched a solution that aims to help marketers aggregate inventory types based on performance and to target them programmatically. Advertisers that want a lot of installs, for example, can take advantage of the “high-CTR […]