Tech partnership set to bring greater transparency to UK eCommerce

Tech partnership set to bring greater transparency to UK eCommerce

A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. The initiative will establish digital and technical foundations for businesses to drive ethical customer experiences in their […]

Just 1 in 10 online shoppers visit a brand’s website when searching for products

Just 1 in 10 online shoppers visit a brand’s website when searching for products

A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]