Channel 4 launches Dynamic TV ad targeting solution for VoD platforms

Channel 4 launches Dynamic TV ad targeting solution for VoD platforms

Channel 4 has launched Dynamic TV, an ad innovation which enables potentially thousands of variations of data-driven creative to be served across large screen devices such as smart TVs, as well as on mobile and desktop VoD (Video on Demand) platforms. The solution has been was developed with Channel 4’s video technology partner, Innovid. In a […]

Innovid teams with range of data firms for improved viewability measurement

Innovid teams with range of data firms for improved viewability measurement

Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]

Data-driven personalisation and connected TVs are the future of video, suggests Innovid

Data-driven personalisation and connected TVs are the future of video, suggests Innovid

Video marketing platform Innovid has released the results of its annual global video benchmarks report, highlighting the growth and impact of data-driven video and connected TVs based on a year-long study that analysed thousands of video campaigns by over 340 global brands. Data-driven video (DDV) adoption and engagement both saw significant increases in 2017. There was a […]