iD Mobile launches new ‘Wake Up’ campaign.
• iD Mobile launches its latest digital ad campaign, ‘Wake Up’, introducing the rambunctious rock-loving bear – HeiDi. • HeiDi aims to “wake up” Brits hibernating on their mobile deal and get them to switch to iD Mobile, for savings on average £152 cheaper vs major networks.1 • The 30 second advert and digital cut-downs launch on Thursday 20th October –
Today, iD Mobile – the mobile virtual network operator (MVNO) from Currys – announces its new digital ad campaign, ‘Wake Up’. The campaign features a new “spokes-bear” for the brand called HeiDi – a rambunctious rock-loving bear who’s here to “wake up” a nation of ‘mobile hibernators’ sleepwalking through expensive phone deals. The new ad […]