Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing product offer
Covatic joins as member of IAB UK as it readies itself for further growth
IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For […]
The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted. “As digital […]
Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and IAB UK. The project tested ads of nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – across the […]
IAB UK has announced a video steering group, as part of a mission ‘to educate the market to drive increase in adoption through proving the effectiveness of video as a brand medium’. Launching as a premium council in 2017, the steering group will meet every six weeks to set the objectives and agenda for the IAB’s […]