i2c – Lovely Mobile News

Online display ads deliver ROI of almost double for brands in UK supermarkets

By Newsroom on December 12, 2017 Latest, Marketing, Reports

Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and IAB UK. The project tested ads of nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – across the […]

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

By Newsroom on March 28, 2017 Latest, Marketing, News

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]