Digital drives ad spend growth in Hong Kong, according to the Hong Kong Advertisers Association
Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong in 2017, according to a new survey which suggests online channels will continue to drive ad spend growth in 2018. The Advertising Spending Projections 2018 survey, conducted by research firm Nielsen on behalf of the Hong Kong Advertisers Association, also revealed that […]