Ride-hailing app Grab introduces omnichannel ad business

Ride-hailing app Grab introduces omnichannel ad business

Ride-hailing firm Grab has launched an advertising unit to enable brands to reach consumers in Southeast Asia both inside and outside of vehicles. Through GrabAds, brands are able to utilise Grab’s presence across eight countries and in over 200 cities in Southeast Asia to reach people taking a ride in one of the company’s vehicles […]