OpenX to offer pure cloud programmable advertising platform as it teams with Google

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OpenX to offer pure cloud programmable advertising platform as it teams with Google

OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all on-premises workloads fully into the cloud and become truly serverless. Work on integrating the five year technology collaboration […]

Alphabet Earnings: Google’s Mobile Transition is a Double-Edged Sword

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Alphabet Earnings: Google’s Mobile Transition is a Double-Edged Sword

Cost-per-click metric’s decline quickens as more of Google’s advertising revenue derives from smartphone use   As mobile-device usage has surged, Alphabet Inc.’s Google has managed to change along with its users, but it is a victim of that success in one important way. The search giant has managed to transition its enormously profitable advertising business […]