Hike unveils new Blue Packets gifting initiative
Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]