Starbucks has added the ability to send digital gift cards to friends direct via Apple’s iMessage service. The gift cards can be paid for through Apple Pay, which is also used to redeem the gift card – the idea being to remove as many steps as possible from the process. “Over the years, giving and […]
Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]
