The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to a new research by techUK and GfK. It was also the fastest growing, up 19 percent in value between 2016 and 2017, and up 35 percent in volume. These figures exclude the more mature smart TV market which is worth […]
Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research. The study, from GfK, indicates that emerging Asian countries led the demand growth with a 13 percent year-on-year increase, followed by Central and Eastern Europe at 11 percent, and Latin America […]
Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level. GfK delivers vital global insights matched with local market intelligence. The GfK data that adsquare offers advertisers […]
2016’s back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of parents have already begun shopping for the fall, spending an average of $917 per child. Parents of college freshmen are spending even more than that—more […]